Predict the next best action in a customer journey.
| PARAMETER | TYPE | DEFAULT | DESCRIPTION |
|---|
| new_path | data.frame/str | | ... |
| Parameters | str | | ... |
| sep | str | ">" | separator between channels |
| server | str | "app.channelattribution.io" | address of the server where password will be checked to authorize the execution of the function |
| password | str | None | user |
| OUTPUT | TYPE | DESCRIPTION |
|---|
| suggested_action | str | suggested action to perform |
| suggested_action_conversion_rate | double | conversion rate for the suggested action |
| actions | data.frame | possible actions with conversion rates |