combine_mta_mmm

Function combine_mta_mmm lets to combine transaction-level attribution of a multi-touch model with channel-level attribution performed using a media-mix model, producing a new transaction-level attribution that combines both.

Parameters

PARAMETER	TYPE	DEFAULT	DESCRIPTION
mta_path_attribution	data.frame		data.frame containing transaction-level MTA
mmm_attribution	data.frame		data.frame containing global MMA
prior_weights_mta	data.frame	None	data.frame containing subjective relative weights for each channel. Each weight can reduce or increase the weight of MTA with respect to MMA for each channel,in the final combined attribution
max_steps	int	100	maximum number of iterations of the optimization process
conv_rate	str	0.01	convergence rate of the optimization process
verbose	bool	True	if True, additional information during the computation will be shown
server	str	"app.channelattribution.net"	address of the server where password will be checked to authorize the execution of the function
password	str	None	user

Output

OUTPUT	TYPE	DESCRIPTION
attribution	data.frame	path-level attribution