Welcome to ChannelAttribution Open Source Documentation

Advertisers use a variety of online marketing channels to reach consumers and they want to know the degree each channel contributes to their marketing success. This is called the online multi-channel attribution problem. ChannelAttribution is an open-source projects which implements a probabilistic algorithm for the attribution problem. The model uses a k-order Markov representation to identify structural correlations in the customer journey data.

Read the Whitepaper.