About us

Our Story

Prior to starting ChannelAttribution, Davide Altomare and David Loris worked as Data Scientists in the Expedia Search Intelligence team. Here they had considerable success in developing solutions to support the work of the marketing team. They continued their work in this field after leaving Expedia, implementing successful projects at industry leading companies such as Travelocity, GetYourGuide, Zalando, Uber Eats and many more. They soon realized that there was a gap in the market as no solution was available to support the development of in-house attribution models.This realization led to the development and release of ChannelAttribution open source.

Released in 2015, ChannelAttribution Open Source quickly became the leading solution used by Data Scientists to develop in-house multi-touch attribution models. Since its launch it has been downloaded hundreds of thousands of times and has been cited widely in scientific and business publications.

Released in 2021, ChannelAttribution Pro is the premium version created to address the needs of our enterprise users which include Atlassian, Aetna, Telefonica and many more. We continue to work hand-in-hand with the Data Scientists and Marketers at these companies to push the envelope in Marketing Measurement and Attribution Modeling. This has led to industry breakthroughs such as our recently released Hidden Touch Attribution model.