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Data-driven marketing attribution and budget allocation

With 505,028* downloads and counting, ChannelAttribution is the leading solution used by Data Scientists to build data-driven attribution models.

For enterprises we created ChannelAttribution Pro, a streamlined suite of scalable and customizable models.

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*Total downloads of ChannelAttribution from and (August 1th, 2023)

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Is Channel Attribution Pro right for you?

  • You want to develop accurate, scalable models to measure the impact of marketing investments.
  • You want to use an affordable solution that is customizable to your needs and provides transparent data for you and your team.
  • You want to tap into the expertise of data scientists with decades of experience in tackling marketing measurement problems

Learn more about how we helped GetYourGuide, a Berlin-based online travel agency and marketplace, boost revenue.

Channel Attribution book
Senior Data Analyst, Get Your Guide

“ChannelAttribution Pro is a cornerstone of our marketing measurement strategy. The methodology came up from an intense collaboration with the ChannelAttribution team. As far as we know, it is an industry breakthrough.”

-Baptiste Amar

Senior Data Analyst, Get Your Guide

Marketing Technology Lead, Albelli

“We are using ChannelAttribution Pro to create automated reports on campaign level marketing performance. This already gives us a much better understanding of the performance of certain channels (for example Display and App Acquisition channels) than what we had with more simplistic (heuristic) attribution models.”

-Hampus Hansson

Marketing Technology Lead, Albelli

Principal Data Scientist, Cloudera

“By leveraging a data-driven attribution model we have eliminated the biases associated with traditional attribution mechanisms. We have been able to understand how various messages influence our potential customers and the variances by geography and revenue type.”

-James Kinley

Principal Data Scientist, Cloudera

Group Product Manager, Adobe Analytics

“Markov chains can be a pain to implement (especially at scale), but luckily for us, the “ChannelAttribution” R package written by Davide Altomare and David Loris makes this a lot easier.”

-Trevor Paulsen

Group Product Manager, Adobe Analytics

You are a few steps away from getting the benefits of using Channel Attribution Pro

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