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auto_mmm

Attribution with Automatic Media Mix model.

Parameters

PARAMETERTYPEDEFAULTDESCRIPTION
Datadata.framedata.frame with the timestamp, the target variable and the dependent variables
D_variablesdictionaryA dictionary where each dependent variable is associated with the channel it refers to
max_pdata.frame12maxiumum lagged effects to be consider for each dependent variables
nsimdata.frame1000number of predictions to generate from copula distributions
seedint1234567random seed. Giving this parameter the same value over different runs guarantees that results will not vary
verboseboolTrueif True, additional information during the execution will be shown
serverstr"app.channelattribution.io"address of the server where password will be checked to authorize the execution of the function
passwordstrNoneuser

Output

OUTPUTTYPEDESCRIPTION
attributiondata.framequote of conversions and/or conversion value attributed to each channel considered at each time point