auto_mmm

Python

import pandas as pd
from ChannelAttributionPro import auto_mmm

token = "yourtoken"

Data = pd.read_csv("https://app.channelattribution.io/data/data_mmm.csv", sep=",")

D_variables = {
    "revenue": "target",
    "direct_searches": "direct",
    "facebook_impressions": "facebook_ads",
    "facebook_cost": "facebook_ads",
    "google_impressions": "google_ads",
    "google_clicks": "google_ads",
    "google_cost": "google_ads"
}

D_measures = {
    "direct_searches": "direct_searches",
    "facebook_impressions": "impressions",
    "facebook_cost": "cost",
    "google_impressions": "impressions",
    "google_clicks": "clicks",
    "google_cost": "cost"
}

res = auto_mmm(
    Data=Data,
    D_variables=D_variables,
    D_measures=D_measures,
    max_p=12,
    nsim=1000,
    seed=1234567,
    verbose=1,
    password=token
)

print(res)