What is the difference between the Open Source and Pro versions?
The Pro version is a proprietary package created to satisfy the needs of enterprise clients. We are continuously releasing new features based on user feedback. These include, but are not limited to:
- Transaction level weights - this is helpful to integrate your MTA into your data pipelines
- De-coupled training and prediction - now you can train the model using your desired training set, then run the prediction function to find your channel weights. Useful if you want to run MTA in real time.
- New attribution models - we have various new models in the Pro package. We are particularly proud of the Markov with Odds model which has superior performance especially in dealing with high cardinality touch points.
- Combined attribution performed by a multi-touch model and a media-mix model at transaction level.
How is ChannelAttribution Pro shipped?
How can I test ChannelAttribution Pro?
How long is the trial period?
The normal trial period is 60 days. This can be extended if necessary in order to give you time to properly evaluate ChannelAttribution Pro.
How is ChannelAttribution Pro priced?
Do you offer a data management partner or hosted cloud based solution?
No. We are focused on improving the attribution models and in pushing the envelope on attribution modeling and furthering scientific research on marketing measurement. Our clients must be able to perform tracking and data structuring in-house.