Skip to main content

Documentation

ChannelAttribution Pro​

Installation​

Linux and Windows​

  • Download and run the installation script -- Python -- R

  • Get a password to use ChannelAttribution Pro filling in this short form

Mac​

For Mac, ChannelAttribution Pro is available through ChannelAttribution Pro JLab, a docker container which includes Jupyter Lab with Python, R and ChannelAttribution Pro installed.

  • Download and install Docker for Mac

  • Download ChannelAttribution Pro JLab

  • In a terminal give to run-chattrpro-jlab.sh the executable permissions:

    cd /path/where/run-chattrpro-jlab/is/stored/
    chmod +x run-chattrpro-jlab.sh

  • Run run-chattrpro-jlab.sh:

    sh run-chattrpro-jlab.sh

  • Get a password to use ChannelAttribution Pro filling in this short form

Use cases​

  • Perform transaction-level attribution with Makov model -- Python -- R

  • Perform budget allocation with Markov model -- Python -- R

  • Given a customer journey, find the next action the user should take to maximize the conversion probability -- Python -- R

  • Other use cases for all the functions included in ChannelAttribution Pro -- Python -- R

Articles​

  • Learn why ChannelAttribution Pro is the best choice for marketing attribution and budget allocation by reading our Paper

Other documents​

  • If you want to know how to install ChannelAttribution Pro and deepen its features you can read our Handbook

  • Learn more about how we helped GetYourGuide, a Berlin-based online travel agency and marketplace, boost revenue.

  • For an introduction to multi-touch attribution with Markov model you can read our White Paper

ChannelAttribution (open source)​

Python​

R​

rego (automatic time series forecasting)​