Documentation
ChannelAttribution Pro
Installation
Linux and Windows
Get a password to use ChannelAttribution Pro filling in this short form
Mac
For Mac, ChannelAttribution Pro is available through ChannelAttribution Pro JLab, a docker container which includes Jupyter Lab with Python, R and ChannelAttribution Pro installed.
Download and install Docker for Mac
Download ChannelAttribution Pro JLab
In a terminal give to run-chattrpro-jlab.sh the executable permissions:
cd /path/where/run-chattrpro-jlab/is/stored/
chmod +x run-chattrpro-jlab.shRun run-chattrpro-jlab.sh:
sh run-chattrpro-jlab.shGet a password to use ChannelAttribution Pro filling in this short form
Use cases
Perform transaction-level attribution with Makov model -- Python -- R
Given a customer journey, find the next action the user should take to maximize the conversion probability -- Python -- R
Articles
- Learn why ChannelAttribution Pro is the best choice for marketing attribution and budget allocation by reading our Paper
Other documents
If you want to know how to install ChannelAttribution Pro and deepen its features you can read our Handbook
Learn more about how we helped GetYourGuide, a Berlin-based online travel agency and marketplace, boost revenue.
For an introduction to multi-touch attribution with Markov model you can read our White Paper