Documentation
ChannelAttribution Pro
Installation
Python: download and run this script in a Python session
R: download and run this script in a R session
Get a password to use ChannelAttribution Pro filling in this short form
Python use cases
Perform transaction-level attribution with the Markov model on a real dataset
Perform budget allocation with Markov budget allocation algorithm
Perform cookiesless attribution with the Hidden Touch Attribution model on a real dataset
- Use cases for all the functions included in ChannelAttribution Pro
R use cases
Perform transaction-level attribution with the Markov model on a real dataset
Perform budget allocation with Markov budget allocation algorithm
Perform cookiesless attribution with the Hidden Touch Attribution model on a real dataset
- Use cases for all the functions included in ChannelAttribution Pro
Articles
Learn why ChannelAttribution Pro is the best choice for marketing attribution and budget allocation by reading our Paper
Learn how to perform attribution when no customer journeys are available and/or traditional media are present with the Hidden Attribution model, a new alternative to the Media-Mix model
Other documents
If you want to know how to install ChannelAttribution Pro and deepen its features you can read our Handbook
Learn more about how we helped GetYourGuide, a Berlin-based online travel agency and marketplace, boost revenue.
For an introduction to multi-touch attribution with Markov model you can read our White Paper