next_best_action
Predict the next best action in a customer journey.
Parameters
| PARAMETER | TYPE | DEFAULT | DESCRIPTION |
|---|---|---|---|
| new_path | data.frame/str | ... | |
| Parameters | str | ... | |
| sep | str | ">" | separator between channels |
Output
| OUTPUT | TYPE | DESCRIPTION |
|---|---|---|
| suggested_action | str | suggested action to perform |
| suggested_action_conversion_rate | double | conversion rate for the suggested action |
| actions | data.frame | possible actions with conversion rates |