| TITLE | DESCRIPTION | EXPECTED RELEASE |
|---|
| Include adstock effects in Unified Attribution model | Enhance the unified attribution model by incorporating adstock effects. | 30th April 2024 |
| Markov model with external variables | Improve Markov model including external variables. External variables could include any information related to customer and the journey that can be collected through first-party cookies or other methods. Examples: distance in time between each touchpoint in a customer journey and the conversion state, type of device used by customer, type of browser used by customer, geographic region of the customer etc.. | 30th June 2024 |
| Compare Unified Attribution model vs Media Mix model | Compare the unified attribution model and media-mix model in a simulated budget allocation problem based on real data. | 31th Aug 2024 |
| Speed-up computation for Markov model | Reduce computational burden for problems with a high number of channels with respect to number of paths. | 31th October 2024 |