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JAKALA, the leading Mar-Tech Company in Italy and among the first in Europe, helps its clients unlock their business potential, leveraging data, advanced analytics & artificial intelligence, technology, content, and experience design. Founded in 2000, JAKALA has been the first company in Italy to integrate marketing and technology. Thanks to data, JAKALA also helps companies to draw and build successful loyalty program strategies, to retain high-value customers, and deliver a more personalized experience. In February 2021 Ardian, the world-leading private investment house, acquires a majority stake in JAKALA, which today counts on over 1.200 professionals: 60% of them are under-35 and half of them are women. The company has established its international presence with offices in 14 countries (located in New York, Sao Paulo, Shanghai, Moscow, London, and Milan). Since April 2021 JAKALA has acquired the status of Benefit Company and it is currently working to obtain the B-Corp certification.